In our model we show the origin and destination using heat maps – from green through yellow to red. One quickly gets an idea of where the travel markets are and how the markets are changing over time.
The maps allow a reader to look at the major airlines and the big regionals. Note the 2010 geo-focus and then how this evolves by 2018 – in a post merger era. For example, select United Airlines and then go through each year to see how the maps change.