Michael Schoellhorn is Airbus COO and explains the challenges he is facing after moving over from Bosch. He describes an industry quite different between what he has seen before and what he sees now.
Airbus faces a far greater level of customization for example. Consequently, people have to remain at the center of the business as there are limits to digitization. He also spends some time explaining what Airbus expects with changes to come in certifications.