Insight: Thursday 20 August 2020: A MAX Order and Possible Rebranding?

There is joy in Seattle as Boeing has finally generated a new order for the 737 MAX. The order comes from an existing MAX customer. Enter Air, a low-cost carrier in Poland, placed an order for two MAX 8 and two options. The company currently operates a fleet of primarily older 737s, with its two existing MAX models currently grounded.

Interestingly, in the press conference, the airline and Boeing both referred to the aircraft as the 737-8 rather than the MAX. With concern over customer reaction to the MAX, it appears Enter Air may follow Ryanair’s lead in using the aircraft number rather than MAX on the fuselage and in communications. Ryanair changed the logo on some aircraft from 737 MAX to 737-8200 to reflect its order of the high-density version of the 737-8, the 737-8-200. It appears that Enter Air may do the same.

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