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May 29, 2024
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The plucky NYC airline is growing its trans-Atlantic footprint. JetBlue just added JFK-Amsterdam this week, with Boston to follow soon. It flies the right aircraft for the campaign. It has a good product. But is this enough?

The North Atlantic market between the US and the EU is tough. The competitors are big and play rough. Ask Virgin Atlantic how British Airways welcomed them to the party. Although Virgin is still flying, it is now owned by Delta. The market history has dozens of airlines that tried and failed. Moreover, the airline business is an economy of scale business. The bigger the airline, the better it should be.

author avatar
Addison Schonland
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.