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The plucky NYC airline is growing its trans-Atlantic footprint. JetBlue just added JFK-Amsterdam this week, with Boston to follow soon. It flies the right aircraft for the campaign. It has a good product. But is this enough?

The North Atlantic market between the US and the EU is tough. The competitors are big and play rough. Ask Virgin Atlantic how British Airways welcomed them to the party. Although Virgin is still flying, it is now owned by Delta. The market history has dozens of airlines that tried and failed. Moreover, the airline business is an economy of scale business. The bigger the airline, the better it should be.

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