Our New Year’s Resolution for Embraer

Our New Year’s Resolution for Embraer

Embraer is between the proverbial rock and hard place.  It has an excellent aircraft in the E2 jets but is unable to effectively compete with Airbus given the ability of the latter to combine multiple aircraft types, including the competing A220 and hot selling...
Our New Year’s Resolutions for Boeing

Our New Year’s Resolutions for Boeing

Boeing certainly hopes that 2022 will be better than 2019, 2020, and 2021, each of which had major disasters for Boeing.  Between the MAX, pandemic, and 787 and KC-46 quality issues, Boeing’s mantle of industry leadership disappeared, as has its financial...
Our New Year’s Resolutions for Airbus

Our New Year’s Resolutions for Airbus

Our new year’s resolutions for Airbus focus on capitalizing on the weakness of a competitor and the once in a century opportunity to exploit those weaknesses to strengthen their market leadership. Resolutions for Airbus One:   Continue to Leverage a Unique Market...