Boeing HQ
Today’s key stories about Boeing include mixed news, a new order for 777F and more 737 MAX delays. Emirates SkyCargo has ordered 5 additional Boeing 777F freighters, worth $1 billion at list prices. Tim Clark has been vocal at Emirates regrading Boeing’s delays with the 777-9, and likely negotiated a great deal. The further delays in the MAX skyline were confirmed by Norwegian, who reported in their financial results that new aircraft were running 8-11 months late from original planned dates.
Boeing was also fined $201 million by the Securities and Exchange Commission for false statements made after the crashes of the 737 MAX. This is in addition to the DOJ fine and required investment in safety mandated by the deferred prosecution agreement. Since the Alaska door blowout incident, additional fines and required investments are approaching $1 billion, with additional legal actions still pending.
Fixing the Boeing Starliner, currently at the International Space Station, will be a difficult task, particularly since the service module will burn up on re-entry, destroying the evidence of what went wrong. Boeing has a high visibility problem and it likely could not withstand further degradation of its reputation from a failure. Failure is not an option for Boeing.
Another story ties in asking what Boeing should do to repair its reputation, and asks five leaders in rebranding and crisis communications what Boeing should be doing. Their recommendations remain absent from today’s culture at Boeing.
Finally, the whistleblower protection laws are being criticized as not going far enough to protect those exposing problems. An interesting story indicates that it may be putting the public at risk.
Links to today’s key stories follow:
- Emirates SkyCargo doubles its order of Boeing 777F freighters – AviationSource
- Boeing warns of more 737 MAX delays; Norwegian confirms – ch-aviation
- Boeing pays $201M SEC fine from MAX crashes – Aviation Week
- Fixing Boeing’s leaky Starliner – and returning NASA’s stranded astronauts to Earth – is much harder than it sounds – Live Science
- What should Boeing do to repair its damaged reputation? – AdWeek
- ‘Dinosaur law’ may put aviation whistleblowers, public safety at risk – WCSC news
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Failure is not an option for Boeing, it is just a constant 😉
But there is certainly a failure of the whole ecosystem, no forcing the changes that are required at Boeing, at the highest level. This is very sad.