DBEA55AED16C0C92252A6554BC1553B2 Clicky DBEA55AED16C0C92252A6554BC1553B2 Clicky
June 21, 2024
The market need for the MAX 10
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Boeing’s supportive hand from the US government came late in 2022.  As important as this was for Boeing, it is also important for many more interested parties.  The Boeing supply chain clearly is near the top of that list.  However, there is also the rest of the industry that needs the duopoly back in balance. Let’s explain. The market needs the MAX 10.

The 757 was primarily a US airline workhorse: American, Delta, and United were the largest users.  But look how the world has changed. This next chart shows where the A321nx (neo) has been delivered since 2021. This is not because the Airbus brand is especially attractive.  The biggest driver is more likely that Airbus has the right-sized product that ticks the most boxes.  

Fleet planning is a long-term decision process.  The MAX grounding slowed down the progress Boeing needed to offer a competitive aircraft.  The market could not wait – commercial aviation is risk averse, and going through the pandemic and pilot shortage, choices had to be made and fast.  Airbus got the nod by default.

As the chart makes clear, new markets are maturing that need the MoM.  China and India face the same problems as other markets – growing traffic and a pilot shortage.  You need larger single-aisle airplanes to move the traffic.  Note also the rise of the EU and Turkey as MoM markets.  There are several markets popping up – and each of these could just as easily have bought a MAX 10.  If it were available.

Here’s another perspective.  Starting with January 2021 and going through January 7, 2023, the following chart lists the percentage of single-aisle deliveries that meet the MoM definition.  For Airbus, this is the A321 and for Boeing, we include the MAX 9 and will also include the MAX 10 when it starts being delivered. 

The line is mostly at 33% or better.  That was not the case during the 757 era.  The market has changed – Airbus and Boeing have been successful with their upsizing strategies.  Airbus was fortunate to benefit more from this than Boeing up to now. 

Boeing no doubt made the case to people like Senator Cantwell and others that the need for an extension for the MAX certification was necessary.  They likely brought supportive materials from MAX 7 and  MAX 10 customers.  The decision to give Boeing the extra time is rational from the perspective of the OEM.  But even customers have stated they all want a common flight deck because pilot training is expensive and, frankly pilots perform a lot of their work from “muscle memory”.   You don’t want pilots confused under any circumstances.  Keeping the flight decks common is a common-sense safety issue.  This is why the changes required will also be retrofitted to current in-service MAXs.

At this writing, Airbus deliveries for 2023 are five A320neos and five A321neos.  For Boeing four MAX 8s and one MAX 9.  The playing field is tilted in Airbus’ favor and that is because of Boeing’s decisions made several years ago.  There is no point in finger-pointing.  We are where we are.   The important point is that Boeing is working to restore the duopoly balance and has been given a hand.  Customers ordered the MAX 10 in droves (over 600) making it the second most popular model in the MAX family.  The US government got the message and offered Boeing more time.  Now it is up to Boeing to show it is worth this support and get the two remaining MAX models certified and delivered. 

author avatar
Addison Schonland
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.

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