DBEA55AED16C0C92252A6554BC1553B2 Clicky DBEA55AED16C0C92252A6554BC1553B2 Clicky
September 11, 2024
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Mitsubishi is pressing hard to get the US regional airlines to consider its revised M100 as an alternative to the Embraer E-175 and as an option to replace Bombardier CRJ series aircraft.  The US regional airlines operate in a very tight margin environment.  The most recent trend is that the major carriers whom the regionals fly for will place their equipment orders and enter into operating contracts with regional carriers.

As always in fleet planning situations, the driving factors are suitability to the mission and market and economics, both capital costs and operating economics. The aircraft manufacturers know their markets well, know their competitors’ costs, and can price to the point of economic indifference. How will Mitsubishi need to price its new airliner to gain sales in the competitive marketplace?

We would expect the M100 to offer ~20% in overall savings per flight hour to drive market attention.  This means Mitsubishi needs to deliver an operating cost of ~$730 per flight hour.  Can they get there?  It won’t be easy.


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author avatar
Addison Schonland
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.